Edward L Bernays

Edward Bernays was the double nephew of Sigmund Freud being born to the brother of Sigmund Freud's wife and Sigmund Freud's sister. The man who is little known to today's general public, yet managed to influence all thinking of today's consumer would die being known to the business corporations as the father of public relations, consent and consumerism as we know it today. Bernays was a man that created much of the design of advertising tactics and forward thinking public relations management today. He was the person to change the word 'propaganda' to the words that would mother mass media relations. And crowd control since he coined the words public relations, would be the first man to give women an aggressive voice in mediums and the one to create, the engineering of consent.

The engineering of consent was a strategy formed by Bernays using the freedom of speech as an open door to make use of persuasion on the human mind for purposes of making sales and control. His formula, as can be seen in the attached document written in his words, was to unify image, the written word and emotion to make for a grand scheme of public relations tactics used by all business and government offices. The ploy was to network all communication. This communication was based on physical, emotional and technical aspect of all human communication. When Bernays engineering of consent was formulated, the entire establishment of business strategy would be engulfed in public relations and media communication unlike before and forever.

Crystallizing Public Opinion Author: Edward L. Bernays Subject: Public Relations Keywords: Herd, Mass Psychology, Public Opinion, Coercion, Corporatisation. PROPAGANDA By EDWARD L. BERNAYS 1928. Propaganda dominated by the relatively small number of per- sons—a trifling fraction of our hundred and twenty. Edward Bernays’s 1929 “Torches of Freedom” March: Myths and Historical Significance By Vanessa Murphree Edward Bernays’s 1929 “Torches of Freedom” March. Allman Brothers Raleigh Nc here.

Annals Of The American Academy Of Political And Social Science

No one would go untouched by its forces. The first victim and or subject would be the woman and as can be scene in every aspect of industry today.

The woman is key in all promotion and sale. Superjoint Ritual Dvd Download there. The engineering of consent would be based on campaigns and make use of American behavior pattern.

His consent design was so specific that it even entailed how many sentences to use to various groups of people including speech geared to those who had 17 years of education or more. The following is taken from the words of Edward Bernays attached PDF: 'engineer of consent must create news.

News is not an inanimate thing. It is the overt act that makes news, and news in turn shapes the attitudes and actions of people.

A good criterion as to whether something is or is not news is whether the event juts out of the pattern of routine. The developing of events and circumstances that are not routine is one of the basic functions of the engineer of consent.' Understanding the Bernays strategy to successful public control is to help understand how to market to the masses.

The study of Bernays will help build a consumer base for selling products and services. To understand more on the creation of the engineering of consent, read the attached PDF by Edward Bernays. - PDF written by Edward Bernays © 2012 Sharon L.

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